With SFP, sellers can directly handle returns on Prime purchases, which will help them track and identify product returns. To instill a more seamless returns process.Sell certain products that are ineligible for FBA.To increase profits on bulky, heavy merchandise that are subject to high FBA fees and FBA-ineligible items (typically those deemed as hazardous ).To avoid FBA long-term storage fees, which are being evaluated on a monthly basis beginning in September 2018 and will be scrutinized more meticulously.To eliminate FBA shipping and handling fees. ![]() To experience the same Buy Box privileges as Fulfillment By Amazon (FBA) sellers.To gain complete control over your inventory, which eliminates the need to send stock to Amazon.More exposure and product discoverability on the marketplace will lead to more sales conversions. To receive access to the Prime customer base.There are several reasons that sellers are transitioning specific ASINs to be fulfilled via Seller-Fulfilled Prime: With SFP in the mix and research to show that Prime shoppers buy more frequently than non-Prime customers, you are opening the door to incremental profits in time for Q4. If you check your SFP performance metrics daily throughout the trial period and adhere to the requirements, you should be on track to diversify your fulfillment model by the holiday season. You can drill down your region according to one-day and two-day delivery to maximize your coverage. In Seller Central, there’s a regional Prime assignment workflow where you can go in and select the regions, states, or even subsections of states in order to maximize your Prime exposure and ensure that you are covering major metropolitan areas. ![]() However, one recommendation that Amazon has is to put your high margin SKUs on a national Prime template (you can mix ground and air shipping to cover the entire country) and put your low margin items on a regional Prime template. When you are deciding where to be regional for SFP, the decision will be largely impacted by your business model and size of your business. Lastly, monitor your SFP-specific performance metrics daily to ensure that you are adhering to the program requirements. Be sure to link your carrier accounts such as UPS or FedEx so you can still leverage your volume discounts with SFP. You can also add a majority of your ASINs, or as many as possible without increasing your shipping cost. How can you expedite your trial period so you are prepared for Q4? Amazon recommends assigning Prime templates to your fastest moving SKUs so you can reach 50 orders in a timely manner. In order to qualify and be accepted, you need to demonstrate your capabilities of Prime fulfillment excellence and customer satisfaction throughout the trial. You can visit /sfp or visit the page in Seller Central. There are a few easy ways to join Seller Fulfilled Prime, a process that should only take about 15 minutes according to Amazon SFP expert Skyler Fancher. How to Join and Shorten Your Trial Period
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